Hi!

I’m Katya - a seasoned designer (not oversalted) with 10+ years of leading user-centric product innovation for impactful digital experiences. My strategic and visionary approach combines rigor with creativity to explore what currently exists and envision how it could be. I firmly believe that complex problems require a collaborative and social approach.

(Play encouraged - Go ahead, throw a sticky note)

Healthwise by WebMD | Jan 2023 - Jun 2023

Improved Search Experience

Transformed consumer search experience to empower patients to make informed healthcare decisions.

Healthwise by WebMD | Jun 2023 - Feb 2024

Implemented AI Chatbot

Expand content accessibility and enhanced search experience with AI-driven patient education.

Healthwise by WebMD | Jun 2023 - Feb 2024

Optimized Design System

Integrated client brand settings and white label strategy into company design system.

Freeman | Project duration : 2018

Engaged Live Audiences

Improved live audience engagement at conferences and trade events with mobile participation features and conference tools.

FormAssembly | Project duration : 2015 - 2016

Redesigned Form Reporting

Redesigned enterprise-class, form-management tool, allowing users to view their responses.

MULTIMEDIA

Produced engaging multimedia content and animations.

Mix of 35mm film & digital. Shot on Fuji X-E2s & Olympus Om10.